From the beginning of the clips the stereotype of Moriarty is
shown as camp (effeminate) this is shown through many different things for
example the costume he is wearing, his tight clothing is associated with camp
gay men, also the way the character speaks is very effeminate and also backs up
the camp stereotype. Sherlock is shown as a very masculine male playing the part
of a alpha male, putting people in their place. The alpha male has a very deep
masculine voice, deep and bold to make him stand out, he is also wearing darker
clothing than everyone else suggesting that he has more dominance and power. Sherlock is also placed in a very masculine environment, automatically giving him intelligence and dominance. The alpha male is then shown holding a gun, which is a phallic object; this
also reinforces his status of power. The male we first saw as being camp then
reappears but is now dressed in dark colours and is also seen as very
masculine, this is also shown through the deep voice, dark colours and power in
his stance. The two men, Moriarty and Sherlock both want to be the most
powerful, therefore creating conflict/drama, it seems like they are fighting
for the alpha male role. Through out the sequence when the two men are
confronting each other there is suspense building music, this music gets faster
as a bomb is brought into the scene and the tension rises. At the end of the
last clip Moriarty’s phone rings with a extremely camp ring tone, this puts all
of the power and masculinity back into Sherlock’s hands as Moriarty answers the
cool with a less masculine tone in his voice. This particular sequence is
reinforcing the stereotype of the alpha male and the camp male. However as
Moriarty changes throughout you could argue that the stereotype for a camp male
is being challenged. 
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