Beck is a composer and song writer who has written an entire album "Song Reader" as sheet music so that you are only about to listen to his songs if you get involved and play them yourself. He provides the sheet music and lyrics and it is then up to the audience how they think that the song should sound, this is why there are so many versions of his different songs in many different styles and genres of music. If you YouTube a Beck songs such a variety of versions of that song will arise form fans of him, his album is available to buy on Amazon and on various different websites across the net dedicated to him.
4. Distribution and Marketing
The album is distributed through the fans and the sheet music, Beck distributes the songs and the fans then distribute their version of the song. It is also marketed to a certain audience, anyone who can play an instrument can learn Beck's song and can listen to it, this shows his target audience. The music has been distributed to companies such as amazon and different websites.
5. Exchange
The songs are exchanged between Beck's fans as they make videos of how they have interpreted the song. This creates a bond between the fans and the music as they can hear the song however they wish as they have to play it.
6. Visualisation
The album is only visual in sheet music, people around the world then make it visual on sites such as youtube in video format to show their interpretation of the song.
Different versions of Beck's song Don't act like your heart isn't hard.
Here are some different versions of the song don't act like your heart isn't hard, although they are pretty similar there all have their own style towards them.
These photos are from various social networking sites that becks fans are using to exchange their versions of the songs, from looking through his followers I have found that there is a mixed age and gender group of his audience they are mostly aged between 21-30 and have musical talent to actually be able to play the music.
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